Formula 1 Exhibition promises "immersive experience" and has been expertly curated to present historical pieces, new image archives and iconic cars. Dates and locations will be announced in the fall of this year
F1 announced the launch of a worldwide traveling exhibition about its 70-plus year history on Tuesday (5). Promising to deliver an "immersive experience," the Formula 1 Exhibition is the result of a partnership between the category with Manhattan West, an international investment enterprise, and Round Room Studios, a company responsible for world-renowned exhibitions.
Neither party has announced the official launch date for the exhibition, nor the places it will visit. The only information is that such announcements should take place in the fall of this year: that is, between mid-September and December.
Curated by F1 "experts, historians and journalists", the exhibition will feature historic pieces, new image archives, and promises the display of "legendary race cars".
▶️ Meet the GRAND PRIME channel on Twitch by clicking here!
"Formula 1 has seen explosive growth in recent years, and our growing fan base is at the heart of everything we do. The launch of a worldwide exhibition for fans to enjoy and experience, led by class production company, is a natural next step for our sport," said Brandon Snow, F1's commercial managing director.
"Having seen its creative development come to life, we couldn't be more excited about the potential of this project - it takes audiences behind the scenes and celebrates F1's rich history and heritage like never before. This will be a destination for all fans and we are grateful to the many organizations and personalities from across Formula One who have contributed in spectacular ways," he added.
"The exhibition combines immersive new technologies that bring F1's spectacular stories to life in dramatic ways, as well as fun and interactive spaces that offer a variety of interactive and entertaining features.The exhibition combines immersive new technologies that bring F1's spectacular stories to life in dramatic fashion, and fun, interactive spaces that offer different perspectives on the past, present and future of the sport," said Lee Harvey, production and management leader at Round Room Studios. "Over the past three years, we have worked closely with a wide range of collaborators: from iconic teams to legendary designers and champion drivers," he concluded.